Parents like Michael Steele have long fought the same battle with their children: how much (if any) TV to watch. At the center of the fight is the amount of commercials young children are exposed to. But now, companies like Netflix ($NFLX), Amazon.com ($AMZN), and Hulu have created a compromise solution for parents and their offspring: advertising-free streaming.
The battle for the hearts and minds of parents between the competitors has heated up this year, as I explained in this freelance story I wrote for The Motley Fool recently: Video Streaming Companies Fight to Win the Battle for Parents. Who will win in the end? Netflix, with its exclusive content deal with Disney? Amazon with its Viacom license? Or the newcomer to the fight, Hulu, with Jim Henson shows? The monetary size of these deals shows that parents are a lucrative market to win over in new age of streaming television.
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